A Mountain Icon, Reimagined

Some hotels sit in beautiful places. The Rimrock Banff is the beautiful place.

Perched on Sulphur Mountain, high above the Bow Valley, this site has been drawing people in since the 1880s - long before luxury was even a category. It has always had a pull to it. And now, with a full renovation underway and a grand reopening later this year, it's about to have a whole lot more.

The Rimrock has joined the Emblems Collection - a carefully curated portfolio of hotels selected not for their size or their star rating, but for their character. Each property tells its own story of culture, creativity and craftsmanship. Properties that are deeply, intentionally connected to where they are. That's a philosophy I understand on a personal level.

I'm someone who notices things. The detail in a menu. The textile chosen for a cushion. The way a scent can anchor a memory to a specific place and never let it go. The best hospitality doesn't just accommodate you, it changes you a little. You leave somewhere different than you arrived, carrying something with you that you can't quite name but absolutely felt.

That's what I'm expecting from Rimrock Banff. The Canadian Rockies already do something to people — there's a reason travellers have been seeking this place out for over a century. The question is what happens when you layer genuine intentionality on top of that kind of setting. When the details are considered, the experiences are curated, and the whole thing is designed to feel signature to this place and nowhere else.

I genuinely cannot wait to see what they've done.

In the meantime — watch this.